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Simrad Announces Strategic Partnership with BRABUS Marine

London, UK – Simrad® is proud to announce a strategic partnership with BRABUS Marine who has chosen Simrad® marine electronics brand for their new flagship BRABUS Shadow 900, which makes its World Premiere at the 2020 Dusseldorf Boat Show, taking place from 18th – 26th January. BRABUS Marine is the result of an exciting alliance between the award-winning Finnish boat builder Axopar Boats and the long-established, high-performance luxury automotive car producer BRABUS.

Handcrafted and packed with technical innovation, the new BRABUS Shadow 900 offers a fully driver focused dashboard that incorporates four Simrad® Information Display screens, dual 12” and dual 9”, that give a real ‘glass bridge’ feel, something that is usually only found on superyachts. The bespoke digital switching system on an additional display, delivers a fully integrated boating experience.

“We are excited to announce our partnership with BRABUS Marine,” said Alexander Berg, Director OEM Integration, Navico EMEA. “We have been working very closely with the team at BRABUS to deliver an integrated system bespoke to the BRABUS brand. Simrad® and BRABUS Marine are very progressive when it comes to technology and design, and this stands out in the seamless, customised integration on board.”

A key feature of the new BRABUS Shadow 900 is the fully personalized, brand specific UI that can be found across all screens. This unique interface adds to the luxury feel of the vessel by delivering a truly customized experience to the user. The advanced system integration incorporates Mercury outboard engines as well as numerous technical appliances such as entertainment, lighting, fluid level sensors, power management and the multifunctional steering wheel into the Simrad ecosystem, giving the driver complete freedom to control their entire vessel, at the touch of a button.

“We want to redefine luxury day boating by offering our customers a truly unique experience onboard. Our mission was to create a modern user-friendly uncluttered touch screen helm. The all-new, ergonomic bridge, with full glass bridge infotainment and chart plotter systems provided by Simrad helps us to achieve this target. With truly intuitive data driven by the user’s demands, we can create a bespoke boating interface that is unique to each owner.” says Jan-Erik Viitala, Co-Founding Partner of Axopar Boats Oy.

See all the latest innovations at Dusseldorf Boat Show:

  • Simrad® will be showcasing their products and solutions from across their brand portfolio in Hall 10, Stand C18.
  • BRABUS Marine will be located in Hall 5, Stand C19.