Heritage: Our Story
Tradition, pedigree and innovation. The most powerful marine electronics manufacturer in Europe, with a global reputation…
World of Simrad
Our Story - 75 Years of Innovation
Happy Diamond Anniversary, Simrad!
2021 marks 75 years of Simrad’s rich maritime history...
Simrad Yachting Celebrates 75 Years of Innovation in 2021
Our heritage in marine electronics goes back to 1946, when surplus radios from the war were converted for use on commercial vessels...
75 Great Boating Destinations
Simrad® turns 75 this year, and what better way to celebrate than to recognize 75 amazing places around the world!
Technology
VHF – How to get the best out of your radio
One of the key communication tools aboard any vessel is the VHF radio. Kevin Soole and Leigh Armstrong explain why and provide tips…
Understanding Digital VHF
Why are VHF DSC, ATIS and SAME important and how should you make best use of them?
VHF – Functions you didn’t know you had
Simrad® radio experts Kevin Soole and Leigh Armstrong explain some of the lesser known but handy functions
Why Birds are Tough Targets
Plus, tips for extending your instrument system
Sustainability
Philosophy
97% of the earth’s water is in our oceans, and our oceans are in significant danger - seagrass is declining, coral is dying, and harmful algae…
Coming Soon: Biobase
Using technology to protect the environment Simrad® is committed to sustainable business practices and initiatives geared to protect…
Coming Soon: Auckland Whale and Dolphin Safari
We support a range of research and conservation activities on board the team’s vessel, Dolphin Explorer. The collection of marine environmental…
Coming Soon: George Poveromo & Darrell Lowrance
When George, as a key influencer in the sportfishing tournament world, approached leading sponsor, the late Darrell Lowrance to exert pressure on…
Partnerships
Ambex
What goes 50 knots, prefers to pierce waves rather than jump over them and provides a very dynamic platform to test the capabilities of marine electronics...
Sergio Davi
My first contact with the sea came when I was just six months old! I slipped overboard from my family’s boat…
Coming Soon: Search and Rescue
First responders operate in some of the most demanding environments and where emergencies of all kinds are a constant risk…
Coming Soon: Plastic Odyssey
A collective adventure of researchers, engineers, scientists, and experts in many fields, to help generate local initiatives around the world…
News and Videos
New Radar Safety Features Highlight Latest Simrad Software Release
New version includes upgrades around AIS, radar display, and greatly enhanced integration capabilities
Simrad Yachting partner with Plastic Odyssey project
Powering the vessel bridge, Simrad Yachting are supporting this incredible expedition to visit areas of the world most affected by plastic pollution.
Simrad Yachting announce partnership with Greenline Yachts
The agreement unites two premium brands within the world of powerboating, to deliver the ultimate on water experience
Introducing the Latest Simrad® VHF Radio & Class-B AIS Systems
The complete modular VHF solution. Egersund, Norway – We are pleased to announce the arrival of our premium multi-station black box…
Inspiration
Preparing for a longer trip
The phrase “fail to plan, plan to fail” is key to the preparation of a longer boating trip, be that inland, or offshore.
Nothing heard on VHF
How many times have you heard a VHF radio call where the message is weak or broken even if the boat is close by? Here are five cautionary tips…
Entering a bay
There is nothing more satisfying than dropping the hook in out of the way inlets, coves and alongside sheltered shorelines. But first you have to approach your intended anchorage safely.
Top tips to save fuel
There are some simple trips to save fuel on a passage. Very simply, the use of an autopilot will measurably save you fuel by managing your journey in terms of taking the most direct route, navigating…