About Simrad®
Out on the water, the gear you run could make all the difference. With our high-performance products proven in the harshest of environments, Simrad will…
World of Simrad
Our Story
Heritage: Our Story
Tradition, pedigree and innovation. The most powerful marine electronics manufacturer in Europe, with a global reputation…
Coming Soon: Going the Extra Mile
Much of the brand’s DNA comes from our people - their passion, a focus on delivering the best user experience, and a ‘can do’ mindset. Like the time…
Coming Soon: Design - Why it matters.
Some of our key design principles are simplicity in form and relentless attention to detail. Designs are characterised through the use of the…
Technology
Why Birds are Tough Targets
Plus, tips for extending your instrument system
The Importance of Heading
To get the most out of any radar you need a good heading sensor, especially if you are using the more sophisticated functions such as…
Understanding Your Radar
Plus, tips for extending your instrument system
Dual Range, Is this the most useful, yet least known function?
When conditions have deteriorated, or maybe it’s just got dark and you’re faced with crossing a busy shipping lane it’s a big advantage and a relief to have radar…
Sustainability
Philosophy
97% of the earth’s water is in our oceans, and our oceans are in significant danger - seagrass is declining, coral is dying, and harmful algae…
Coming Soon: Biobase
Using technology to protect the environment Simrad® is committed to sustainable business practices and initiatives geared to protect…
Coming Soon: Auckland Whale and Dolphin Safari
We support a range of research and conservation activities on board the team’s vessel, Dolphin Explorer. The collection of marine environmental…
Coming Soon: George Poveromo & Darrell Lowrance
When George, as a key influencer in the sportfishing tournament world, approached leading sponsor, the late Darrell Lowrance to exert pressure on…
Partnerships
Sergio Davi
My first contact with the sea came when I was just six months old! I slipped overboard from my family’s boat…
Coming Soon: Plastic Odyssey
A collective adventure of researchers, engineers, scientists, and experts in many fields, to help generate local initiatives around the world…
Coming Soon: Search and Rescue
First responders operate in some of the most demanding environments and where emergencies of all kinds are a constant risk…
Coming Soon: Havariekommando (DE)
The use of radar technology in the early detection of oil spills…
News and Videos
Introducing the Latest Simrad® VHF Radio & Class-B AIS Systems
The complete modular VHF solution. Egersund, Norway – We are pleased to announce the arrival of our premium multi-station black box…
Simrad Yachting Partner with Sergio Davì for his Transoceanic RIB Adventure
The 2021 expedition will see Sergio travel from Palermo to Los Angeles and his Simrad® equipment will be paramount to his success!
Meet the New Simrad® NSSevo3S™
The best just got better. Egersund, Norway – Simrad Yachting – a leader in the design and manufacture of world-class marine navigation, autopilot, radar…
Simrad Partners with Chaparral and Robalo
Electronics Leader Announces Agreement With Major Powerboat Manufacturers.
Inspiration
Western Med Marinas
Given a choice of just five marinas in the Western Mediterranean where would you put your waypoints on the chart plotter?
Reducing Your Environmental Footprint
Boat owners and water lovers are already acutely aware of the value of the world around them but what steps can we take right now to improve…
Winter Boating
Given the late start to the boating season for many in 2020, can you do anything to claw back extra weeks on the water?
Should I Always Keep My Radar Switched On?
Should I always use my radar in transmission mode when underway, even on a bright sunny day? Unless you have a compelling reason not to…