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World of Simrad

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Our Story

About Simrad®

Out on the water, the gear you run could make all the difference. With our high-performance products proven in the harshest of environments, Simrad will…


Coming Soon: Going the Extra Mile

Much of the brand’s DNA comes from our people - their passion, a focus on delivering the best user experience, and a ‘can do’ mindset. Like the time…


Coming Soon: Design - Why it matters.

Some of our key design principles are simplicity in form and relentless attention to detail. Designs are characterised through the use of the…




97% of the earth’s water is in our oceans, and our oceans are in significant danger - seagrass is declining, coral is dying, and harmful algae…


Coming Soon: Biobase

Using technology to protect the environment Simrad® is committed to sustainable business practices and initiatives geared to protect…


Coming Soon: Auckland Whale and Dolphin Safari

We support a range of research and conservation activities on board the team’s vessel, Dolphin Explorer. The collection of marine environmental…


Coming Soon: George Poveromo & Darrell Lowrance

When George, as a key influencer in the sportfishing tournament world, approached leading sponsor, the late Darrell Lowrance to exert pressure on…


Sergio Davi

My first contact with the sea came when I was just six months old! I slipped overboard from my family’s boat…

Open Arms

Open Arms is a Spanish based NGO devoted to search and rescue in the Aegean and Central Mediterranean seas...


Coming Soon: Plastic Odyssey

A collective adventure of researchers, engineers, scientists, and experts in many fields, to help generate local initiatives around the world…

News and Videos


Winter Boating

Given the late start to the boating season for many in 2020, can you do anything to claw back extra weeks on the water?