Fargo believes the history and heritage of the Simrad® brand is something that is both precious and remarkable and which inspires its activities to this day. “There are not many brands in consumer electronics in the marine business that have a 70-year history and it is a big, big honour to represent it today,” he said. “When you think about people trusting the brand - whether for the safety of their family or in the way they make their living – that is a massive motivator for us.”
An American with a BS in Engineering and an MBA in Operations from Northeastern University who has been with Simrad® since 2003, Fargo believes the brand has the stamp of quality in its DNA that goes all the way back to its Norwegian roots when its early products were tested in some of the most hostile sea conditions on the planet.
“We know that we are working with the most discriminating users, whether it’s the guy who can afford anything for his superyacht or the commercial user who has got to get the job done, and we are enabling him to earn a living on the water,” he said. “Meeting their needs today and in the future is what keeps me interested every day and, I think, is what drives the team forward. We are definitely an innovation company but we are grounded in the fact that our customers use our equipment in really, really rough environments and they trust it.”
Since its early beginnings in Norway, Simrad® has become the brand of choice for a broad range of demanding customers – from explorers and adventurers to premium yacht builders, superyacht owners, charter captains and more. At the same time, it serves the powerboat and sportfishing enthusiast with its deep knowledge of navigation and fishfinding equipment.