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New Partnership featuring Simrad® Products and Aviara Boats Announced


Egersund, Norway – Announced in late January, Simrad® products will be the exclusive marine electronics for Aviara Boats, a MasterCraft Boat Holdings, Inc. brand.


Beginning in 2022, Simrad® products are the only marine electronics provider of choice on all three models of Aviara’s luxury dayboats. The 32-foot day cruiser will feature the GO™ 12-inch chartplotter navigation display, and the 36-foot and 40-foot cruisers will feature the 16-inch and 19-inch NSOevo3S™ integrated displays, respectively.

Other options available include Halo® 24 pulse compression radars and RS100 VHF radios. The premium boats offer Mercury® outboards or Ilmor Marine sterndrive power, and all Mercury powered boats will also include a GO™ 7-inch display featuring VesselView® integration.


“Aviara Boats sets the bar high with its fresh and modern approach to luxury dayboats,” said Les Ares, Director of boat builder and OEM sales. “We are thrilled to have our state-of-the-art navigation systems featured on these boats, and proud that this partnership will help provide the ultimate boating experience to Aviara’s customers.”

“Simrad displays and electronics align well with our dedication to provide elevated control on the water with their crisp and clear, high-resolution displays that are easy to operate and personalize,” said Rob Nye, Director of Sales and Marketing for Aviara. “We are very excited to have uniformity with our displays and the electronics integration Simrad is able to provide.”


All Aviaras are built at their dedicated manufacturing facility in Merritt Island, Florida and have already begun featuring Simrad® multifunction displays.