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World of Simrad

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Our Story - 75 Years of Innovation

Technology

Sustainability

Philosophy

97% of the earth’s water is in our oceans, and our oceans are in significant danger - seagrass is declining, coral is dying, and harmful algae…

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Coming Soon: Biobase

Using technology to protect the environment Simrad® is committed to sustainable business practices and initiatives geared to protect…

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Coming Soon: George Poveromo & Darrell Lowrance

When George, as a key influencer in the sportfishing tournament world, approached leading sponsor, the late Darrell Lowrance to exert pressure on…

Partnerships

Ambex

What goes 50 knots, prefers to pierce waves rather than jump over them and provides a very dynamic platform to test the capabilities of marine electronics...

Cambridge Pixel

Simrad® HALO24 pulse compression radars are being utilised to enhance the life-saving capabilities of the National Coastwatch Institution...

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Coming Soon: Plastic Odyssey

A collective adventure of researchers, engineers, scientists, and experts in many fields, to help generate local initiatives around the world…

News and Videos

2021 Boat Show Calendar

Here's a list of currently scheduled headline events from around the world. Please check that they are running before finalizing your plans to attend.

Inspiration

Weather watch

Knowing the state of the weather and anticipating whether it is likely to change can make all the difference to your boating day.